In the past 30 years, the variety of commodities on the market has expanded by dozens or hundreds of times. In the era of personalized consumption, everyone can have his or her own blog, microblog, wechat, etc., to spread his or her own voice.

The personalized realization of high quality and low cost depends on your level of lean production first, which is the "value comes from the pull of real customer demand" advocated by Lean. Personalization then depends on how standardized and modular your design is. The rapid development of the Internet and other information technologies provide support for it, making it easy to achieve personalized.

At the present stage, personalized or limited conditions of personalized, can not achieve complete personalized, whether cars, computers, mobile phones, clothing and other goods, personalized choice is within a certain range.

Each enterprise needs to decide its own personalized mode according to its level of lean, standardization/modularization and informatization. The more personalized the better, it is based on certain implementation conditions. Perhaps future developments in 3D printing and artificial intelligence will provide a possibility for complete personalization.

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